According to the 2015 DMA Statistical Fact Book: • Online shopping has never been bigger • Amazon is the key online winner with 48% of shoppers buying from them. DMA’s 2016 Statistical Fact Book is the definitive source of benchmarks to inform data-driven marketers in their planning, budgeting and forecasting, the DMA 2016 Statistical Fact Book contains 326 pages and 379 charts organized by channel. The Response Rate Report is back and better than ever! Looking to benchmark your campaign’s performance to drive strong results? Dma Statistical Fact Book PdfThen look no further. Find out how your campaigns stack up across different industries and channels. The 2016 edition provides success metrics for email, online display, paid search, direct mail and social media. ![]() Compare metrics specific to your campaign across 10 industries, B-to-B versus B-to-C and campaigns objectives such as direct sale, retail traffic, and lead generation. Key sections of the report answer questions such as: • Which channel has the highest ROI? • Have response rates gone up or down since 2015? • Are open rates higher on desktop or mobile? • How will media usage change in the next 12 months? • And much more! Report Objectives: The primary objective of the response rate research this report shares is to provide benchmark data for media performance for the data-driven marketing community. Where possible, the data from this research study is presented in individual segments so that marketers can make valid comparisons of how their organizations are performing in their campaigns. Free Dma Statistical Fact BookSome may refer to it as The Direct Marketing Bible, but it is technically known as the DMA 2016 Statistical Fact Book. Either way, its publisher, The Data & Marketing Association (DMA), stands as the industry’s ultimate resource for insights on consumer engagement and data-driven marketing. The association’s annual, statistical fact book is over 300 pages and per thedma.org, 'offers a concise overview of key data marketing stats and facts from over 60 leading research sources and thought leadership pieces from prominent luminaries.' Dma Statistical Fact BookBelow, Modern Postcard has summarized valuable learnings from the extensive 2016 edition, in order to help businesses of all types keep an eye on the current direct mail market. Per the, 'Direct mail is one of the most measurable of all media, boosting the quality of analytics for any campaign. An omnichannel marketer knows when mail is arriving and can use this knowledge to activate other touch points like email and telemarketing. It’s direct mail that anchors the campaign and drives the support tactics that can boost the overall effectiveness of an omnichannel effort.' Contrary to today’s digital influx, print-based marketing is proven to make an impression on younger generations, including their purchasing decisions. 2018 Statistical Fact Book Dma PdfThe fact book shows that direct mail is increasingly effective with millennials. In 2014, the rate of marketing mail being read immediately by recipients ages 18 to 34 rose 11% from the year before.
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